Content management in a travel management system

ABSTRACT

Methods, apparatus, and computer program products for managing content in a travel management system. A standard data element and a non-standard data element comprising the content are received from one or more content providers. A first data container for the standard data element and a second data container for the non-standard data element are created in an extended record data structure. The first data container includes a common record identifier and first data values for first attributes corresponding to the standard data element. The second data container includes the common record identifier and second data values corresponding to second attributes for the non-standard data element. The travel management system manages access to the first container and the second container in the extended record data structure based on the common record identifier.

BACKGROUND

The invention generally relates to computers and computer software and,in particular, to methods, apparatus, and computer program products formanaging a combination of standard content and non-standard content in atravel management system.

Content management systems can offer access to specific content to oneor more clients (e.g., end consumers) connected to the system throughdedicated communication networks. With the appearance of a huge numberof content distribution providers in each industry area, there is a needfor each consumer to be able to access multiple content providersthrough a unique content management system. For example, in the travelindustry, travel management systems can be used to distribute contentobtained from a set of travel provider systems (i.e., content providers)to a plurality of travel agency systems (i.e., content consumers).

The travel industry has grown significantly over the past decades. Overthe same time period, the services provided by the travel industry havechanged significantly such that many services involving heterogeneouscontent are now offered to end consumers. Further, the travel industrynow involves a lot of players ranging from travel providers to endconsumers and a huge amount of data that is to be managed among thoseplayers. Travel intermediaries, such as global distribution systems(GDS), between the travel provider and the end user provide travelmanagement systems, which allow travel agents to retrieve informationfrom traditional travel providers (e.g., airline providers) or toconduct transactions between end consumers and traditional travelproviders.

With the attractiveness of such alternative distribution channels,travel agencies tend to distribute more and more non-GDS content (e.g.,hotel, rental cars, etc.) aside from the usual GDS content (e.g., flightor rail content). However, conventional travel management systems cannotdirectly provide information to the travel agencies related to non-GDScontent.

As shown in FIG. 1, a travel management system 1 generally comprises arecord data structure, known as a passenger name record (PNR) 900, forstoring records associated with GDS content directly received from GDScontent providers 40. Each PNR 900 is identified in a database DB by arecord locator. Record locators can then be used to access the GDScontent and distribute it to client devices, such as travel agents orend consumers systems 60. Specifically, the PNR 900 may maintain arecord locator linked with travel data associated with a given passengeror a group of passengers traveling together. The record locator is alsoknown as a confirmation number, reservation number, confirmation code,booking reference, etc. For example, when a reservation is made for apassenger or group of passengers, a PNR is created in the data structure900. This PNR includes a record locator and data corresponding to thereservation content (e.g., flight data such as arrival time, departuretime, etc.).

Currently, travel management systems cannot directly receive non-GDScontent from non-GDS travel providers 50 because of standardizationconstraints. Indeed, the way a travel management systems exchangescontent with a standard travel provider 40 is subject to the rulesdefined by the International Air Transport Association (IATA) definedthrough the “ATA/IATA Reservations Interline MessageProcedures—Passenger” (AIRIMP). Specifically, the messages exchangedbetween a standard travel provider 40 and the travel content managementengine 30 must satisfy a message exchange format TTY (Teletype format)defined by IATA standard. Conventional PNRs 900 are configured to onlyhandle content received in this TTY format.

An industry standard has not been defined as such for the layout andcontent of a PNR. However, each travel management system (e.g., computerreservation system or CRS) defines its own proprietary standards for thelayout and content of the PNR taking into account the limitations ofAIRIMP and, in particular, the need to map PNR data easily to AIRIMPmessages. Accordingly, there exist many similarities with respect to thedata content and format of PNRs maintained by different travelmanagement systems. In particular, each PNR is such that the travel dataassociated with a record locator are to satisfy a number of predefinedtypes that correspond to the GDS content standardized by IATA (flightdata, rail data, etc.). Accordingly, only GDS content (e.g., flight,rail data) can be maintained in the data structure of the PNR 900 in astatic format satisfying the constraints related to IATA messageexchange standard. Hence, a record cannot be created for non-GDS content(car rental, jet ski, etc).

Conventional travel management systems 1 thus only handle content fromGDS travel providers, such as airline providers. A conventional travelmanagement system includes a travel content management engine 30 usingmany applications. Each application may be related to a specific travelservice (e.g., booking, shopping, pricing, etc). In response to arequest from a given travel agent (Ai) 70, the travel content managementengine 30 can only retrieve content from GDS travel providers 40,generate a record in the PNR 900, and return a representation of the PNRrecord thus created to the travel agent Ai.

Each travel agent has to be directly connected to a set of non-GDScontent providers 50 if the travel agent needs to access non-GDScontent, while the travel management system 1 is only directly connectedto GDS content providers 40. On the other hand, each travel agent isconnected directly to a specific set of travel providers 50 to obtainnon-GDS travel content (e.g., taxi, entertainment ticket, etc.). Thetravel content management engine 30 thus exposes n travel serviceplatforms (one platform 2.1, 2.2, . . . 2.i, 2.n for each travel agentA1 to An), while handling only standard travel content (GDS content)from the standard travel providers 40.

Accordingly, if a given travel agent Ai wishes specific content from anon-standard travel provider 50 (e.g., museum ticketing), the contenthas to be self-implemented by the travel agent Ai. Suchself-implementation is particularly costly and complex for the travelagents.

There is accordingly a need for improved methods, apparatus, andcomputer program products for managing a combination of standard contentand non-standard content in a travel management system.

SUMMARY

The methods, apparatus, and computer program products according to thevarious embodiments of the invention make it possible for the contentmanagement device to directly receive any type of content, whileobviating the need for the client device to separately receivenon-standard content. Further, the use of a common identifier shared bythe standard record data structure and the non-standard record datastructure, make it possible for the non-standard data container tomanage access to the data elements as if they were stored in a uniquerecord data structure.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

The accompanying drawings, which are incorporated in and constitute apart of this specification, illustrate various embodiments of theinvention and, together with the general description of the inventiongiven above, and the detailed description of the embodiments givenbelow, serve to explain the embodiments of the invention.

FIG. 1 is a diagrammatic view of a conventional content managementsystem according to the prior art.

FIG. 2 is a diagrammatic view of a content management system accordingto certain embodiments including a plurality of computing systems inconnection via a network.

FIG. 3 is a diagrammatic view of an exemplary operating environmentincluding a content management system.

FIG. 4 is a schematic view of an exemplary computing system of FIGS. 2and 3.

FIG. 5 is a flowchart depicting a process that may be executed to addnew content in the extended record data structure.

FIG. 6 is a diagrammatic view of the structure of an internalapplication executing in the content management system according tocertain embodiments.

FIG. 7 is a schematic view depicting the operation of an internalapplication based on technical objects of business model object type.

FIG. 8 is a diagrammatic view of the content management system depictingexemplary interactions between internal applications.

FIG. 9 is a schematic view of an exemplary non-standard data containerdefined by a set of keys-values.

FIG. 10 is a schematic view of exemplary serialization formats.

FIG. 11 is a schematic view of the exemplary non-standard data containerof FIG. 9 with type information included in the non-standard datacontainer.

FIG. 12 is a schematic view of the exemplary structure description filerelated to the non-standard data container of FIG. 12.

FIG. 13 is a flowchart of a process that may be executed for contentaccess by an application.

FIG. 14 is a diagrammatic view of an exemplary content exchange unit.

FIG. 15 is a flowchart of a process that may be executed to transmitcontent to a client device.

FIG. 16 is a schematic view of an XSLT conversion of a standard datacontainer of type C.

FIG. 17 is a schematic view of an XSLT conversion of a non-standard datacontainer of the same type C as the standard data container of FIG. 16.

FIG. 18 is a schematic view of an XSLT conversion of a standard datacontainer of type D comprising a set of attributes.

FIG. 19 is a schematic view of an XSLT conversion of a non-standard datacontainer of type E having some attributes identical to the attributesof the standard data container of FIG. 18.

FIG. 20 is a flowchart of a process that may be executed to rearrangedata elements.

FIG. 21 is a diagrammatic view of an extended record data structure,according to certain embodiments.

DETAILED DESCRIPTION

The methods, apparatus, and computer program products according toembodiments of the invention may allow dynamic management of any type ofcontent (e.g., standard content and non-standard content) received fromcontent providers and a centralized storage of records associated withsuch content independent of the type of the content. The contentmanagement system 100 may be based on a client/server architectureenabling reception of client requests.

With reference to FIG. 2, a content management system 100 is providedthrough which a number of user clients 7 may directly access through aunique platform to any type of content provided by a set of contentprovider systems 4, 5. The content handled by the content managementsystem 100 may be received from standard content provider systems 4communicating with the content management system 100 according to onetype of message exchange format 14 (e.g., a predefined standardizedmessage exchange format) or from non-standard content provider systems 5communicating with the content management system 100 according to adifferent type of message exchange format 15.

The content management system 100 may be connected to a communicationnetwork 13, where the communication network 13 may comprise theInternet, a local area network (LAN), a wide area network (WAN), acellular voice/data network, one or more high speed bus connections,and/or other such types of communication networks.

The content management system 100 may be dedicated to one or morespecific service fields (e.g., the travel field). One or more clientdevices 7 may each be connected to the communication network 13, suchthat a user may initialize a service request session with the travelmanagement system 100 and receive content from the travel managementsystem 100 in response to the service request.

Embodiments of the invention may be implemented by a computing systemcomprising one or more networked computers or servers. The computingsystem may provide processing and database functions for contentmanagement.

Each client device 7 may be a personal computing device, a tabletcomputer, a thin client terminal, a smartphone, and/or other suchcomputing device. Each client device 7 may host web browsers and/orcustom applications software (e.g., a client system) and may include aclient user interface.

Each content provider system 4 or 5 may be connected to thecommunication network 13. Each content provider system 4 or 5 may hostone or more websites and/or have a hosting service host one or morewebsites.

A user (i.e., a traveler) operating one of the client devices 7 mayinterface with the content management system 100 using the client device7 during a service request session related to an application (forexample, accessed by connecting to a web service). The contentmanagement system 100 comprises a content management engine 3 forprocessing the service request received from the client device 7.

The content management engine 3 may exchange messages with the standardtravel providers 4 using the standardized TTY message exchange formataccording to the IATA standard as the message exchange format 14.

The content management engine 3 may further exchange messages with thenon-standard providers 5 through a data exchange unit 11 (FIG. 3), whichis also referred to in the present description as a “content accessunit”. The data exchange unit 11 may use messages defined according to adata description language, such as extensible markup language serving asthe message exchange format 15, to communicate with the non-standardcontent providers, for example in response to a search, book, pricing,issuance, or cancel request from a user client 7 associated with atravel agent entity (e.g., travel agent operator or a travel agentsystem).

The user may submit the service request to the content management system100 by entering information at the client device 7 through a usergraphical interface generated on the client device 7 by an applicationexecuting on the content management system 100 (e.g., in the form of aweb service). Information received from the user may be accumulateduntil the user submits the service request to the content managementsystem 100 (e.g., by performing a submit action).

In response to the user request, the content management engine 3 mayrequest and obtain content from content provider system 4 and/or contentprovider system 5 respectively according to message exchange format 14and/or message exchange format 15, and store a record related to theretrieved content in an extended record data structure 9. The extendedrecord data structure 9 may be stored in a context and saved in one ormore databases 8 in response to a saving request or periodically.Alternatively, in certain embodiments, the extended record datastructure 9 may be directly stored in one or more databases 8.

The extended record data structure 9 includes a standard record datastructure 90 for storing records in association with standard data, aswell as a non-standard record data structure 91 for storing records inassociation with non-standard data.

A record comprises a record identifier (or “record locator”) inassociation with related data elements. The record identifier may be ofany type and any format, such as a number.

The standard record data structure 90 is static because it is onlyadapted to store record for predefined types of content (referred to as“standard” content) having one or more attributes among a predefined setof attributes. As used herein, the term “standard” refers to standardcontent having a predefined format and/or type corresponding to theformat and/or types supported by the standard record data structure 90.

A record may be added in the standard recording data structure 90 for areceived content including related data elements, if the receivedcontent only includes standard data elements. The record includes arecord identifier in association with the data elements.

Alternatively, a record may be added to the non-standard recording datestructure 91 for a received content including related data elements, ifthe received content includes only non-standard data elements. Therecord includes a record identifier in association with at least onenon-standard data container including the non-standard data elements.

Further, a record may be added to the standard recording date structure90 and to the non-standard recording date structure 91 for a receivedcontent including related data elements, if the received contentincludes non-standard data elements and standard record date structure90. The two records added for the received content standard in therecord data structure 90 and in the non-standard record data structure91 may be both assigned the same record identifier (referred to thereinafter as a “common record identifier”). The common record identifier isshared between one or more standard data elements (standard content) inthe standard record data structure 90 and/or one or more non-standarddata containers (comprising non-standard data elements) in thenon-standard record data structure 91.

By using a same record identifier in both record data structures 90 and91 to identify related standard and non-standard data elements, thecontent management system 100 may effectively manage the two record datastructures transparently as if they formed a unique record datastructure.

The content management engine 3 may maintain a number of applicationsassociated with different services. The content management engine 3 canexecute one or more of these applications depending on the servicerequest received from the client device 7, which may trigger contentretrieval from content provider systems and storing of records relatedto such received content in the extended data structure 9. The contentmanagement engine may be further configured to return the response tothe service request based on the records stored in the extended recorddata structure 9 independent of the type of content to the user clientsusing the content recorded in the record data structure 9. To return theresponse to the clients, the content management engine 3 may use thedata exchange unit 11 (FIG. 3) for generating a uniform representationof the content on the client devices 7, independent of the types ofcontent included in the records retrieved from the extended record datastructure 9. The content management engine 3 thus acts as an applicationaggregator to provide services to the user clients 7.

In an embodiment of the invention, the content management system 100 maybe a travel management system. The travel management system 100 may beimplemented by an intermediary operator (for example, a GlobalDistribution System (GDS) in the field of travel) to allow forcentralized management of travel content, for example implemented in aGDS (acronym for “Global Distribution System”).

FIG. 3 shows an exemplary operating environment 10 of such a travelmanagement system 100 implemented in a GDS 26. The standard contentrefers to GDS content complying with IATA constraints (such as flight,rail content) provided by standard travel provider systems 4. Thenon-standard content can be any type of non-GDS content that does notsatisfy IATA constraints (e.g., car rental) provided by non-standardtravel provider systems 5 or booked outside the GDS 26. The standardrecord data structure 90 may be a standard PNR data structure (alsoreferred to hereinafter as a standard passenger name record or standardPNR) that is configured to store standard content. The non-standardrecord data structure 91 (also referred to hereinafter as non-standardPNR data record) is configured to dynamically record any type ofnon-standard content without a need to predefine the types andattributes of the non-standard content by hard-coding the data mappingand compilation mechanisms. The standard PNR 90 generally includes acomplete set of data for an itinerary of a trip, including segments frommultiple carriers, with predefined data structures (e.g., types,attributes, families) and/or other travel services comprising the tripsuch as hotel and rental car reservations.

The extended record data structure 9 forms an extended travel record(ETR) where each content record can be seamlessly manipulated by thecontent management engine 3 independent of the type of contentassociated with the record.

The client devices 7 can be associated with a plurality of travel agencysystems 70 (FIG. 1) requesting services through respective clientinterfaces 2 (FIG. 2). More generally, the travel management system 100can also accessed by different types of client devices submittingdifferent types of requests according to a client/server approach, suchas traveler devices 6 through respective user interfaces 2 or eventravel provider systems 4 or 5 (for example to exchange content storedin the extended travel record 9).

The standard travel provider systems 4 may include a plurality ofcarrier systems or traveler systems. The non-standard travel productprovider systems 5 may include car rental systems, museum reservationsystems, etc. When implemented, the carrier systems may include acomputer reservation system (CRS) and/or billing system for therespective airline that enables the GDS 26. The travel agency systems 70may be configured to reserve and pay for trip tickets and/or additionalservices provided by non-standard travel providers 5. Some standardtravel provider systems 4 may also interact with each other, eitherdirectly or through the GDS 26, to enable a validating carrier to selltickets for seats provided by an operating carrier. The operatingcarrier may then bill the validating carrier for the services provided.

The GDS 26 may be configured to facilitate communication between thetravel providers 4 and 5 and the client devices 7 of the travel agencysystems 70 by enabling travel agents, validating carriers, or otherindirect sellers to search for available segments and book reservationson one or more carrier systems 4 and search and book additional services(e.g., car rental, museum tickets, etc.) via the GDS 26.

Each travel agency system 70 may include a web server that provides apublicly accessible website. This website may be configured to provideaccess to travel planning features, such as the ability to search fortravel products matching a travel request. To this end, the travelagency system 70 may provide the traveler with access to data from oneor more databases hosted by the GDS 26, the travel providers 4 and 5,and the travel agency system 70. In an alternative embodiment of theinvention, the travel agency system 70 may be a proprietary system thatlimits access to travel service providers or travel agents, in whichcase access may be provided through a private website or otherapplication.

Travelers or travel agents may use the travel agency system 70 togenerate and/or search for travel proposals that satisfy a travelrequest received from the traveler using a specific travel application(e.g., travel planning application).

Traveler devices 6 may be directly connected to the travel managementsystem 100 through a public or private network 13 (e.g., the Internet).The traveler device 6 may be any suitable computing system configured tocommunicate over the network 13 with the travel management system 100.For example, the traveler device 6 may comprise a desktop, laptop, ortablet computer, a smart phone, or any other computing device thatenables a traveler to search for and book travel services over thenetwork 13. In an embodiment of the invention, the traveler device 6 mayinclude a web-browser application that communicates with a web-serviceapplication hosted by the content management engine 3 of the travelmanagement system 100 to submit travel requests depending on the webservice application.

Alternatively, the traveler device 6 may include a web-browserapplication that communicates with a web-service application hosted bythe travel agency system 70. The web-service application may, in turn,communicate with the travel management system 100 to submit the travelrequests depending on the travel service application.

The travel requests may be submitted for example to obtain data relatedto available travel segments, to generate travel proposals that satisfythe travel request and/or to book auxiliary services (e.g., car rental,jet ski booking, museum ticket booking, etc.) corresponding tonon-standard content provided by non-standard providers 5, in relationwith a travel provided through the GDS 26 or through another GDS.

Referring now to FIG. 4, the GDS 26, the travel management system 100,the travel provider systems 4 and 5, the travel agency systems 70, thetraveler devices 6 of the operating environment 10 may be implemented onone or more computing devices or systems, referred to collectively as acomputer such as computer 30. The computer 30 may include at least oneprocessor 32, a memory 34, a mass storage memory device 36, aninput/output (I/O) interface 38, and a Human Machine Interface (HMI) 40.The computer 30 may also be operatively coupled to one or more externalresources 42 via the network 13 and/or I/O interface 38. Externalresources may include, but are not limited to, servers, databases, massstorage devices, peripheral devices, cloud-based network services, orany other suitable computing resource that may used by the computer 30.

The processor 32 may include one or more devices selected frommicroprocessors, micro-controllers, digital signal processors,microcomputers, central processing units, field programmable gatearrays, programmable logic devices, state machines, logic circuits,analog circuits, digital circuits, or any other devices that manipulatesignals (analog or digital) based on operational instructions that arestored in the memory 34. Memory 34 may include a single memory device ora plurality of memory devices including, but not limited to, read-onlymemory (ROM), random access memory (RAM), volatile memory, non-volatilememory, static random access memory (SRAM), dynamic random access memory(DRAM), flash memory, cache memory, or any other device capable ofstoring information. The mass storage memory device 36 may include datastorage devices such as a hard drive, optical drive, tape drive,non-volatile solid state device, or any other device capable of storinginformation. A database 44 may reside on the mass storage memory device36, and may be used to collect and organize data used by the varioussystems and modules described herein.

Processor 32 may operate under the control of an operating system 46that resides in memory 34. The operating system 46 may manage computingresources so that computer program code embodied as one or more computersoftware applications, such as an application 48 residing in memory 34,may have instructions executed by the processor 32. In an alternativeembodiment, the processor 32 may execute the application 48 directly, inwhich case the operating system 46 may be omitted. One or more datastructures 50 may also reside in memory 34, and may be used by theprocessor 32, operating system 46, and/or application 48 to store ormanipulate data.

The I/O interface 38 may provide a machine interface that operativelycouples the processor 32 to other devices and systems, such as thenetwork 13 and/or external resource 42. The application 48 may therebywork cooperatively with the network 13 and/or external resource 42 bycommunicating via the I/O interface 38 to provide the various features,functions, applications, processes, and/or modules comprisingembodiments of the invention. The application 48 may also have programcode that is executed by one or more external resources 42, or otherwiserely on functions and/or signals provided by other system or networkcomponents external to the computer 30. Indeed, given the nearly endlesshardware and software configurations possible, persons having ordinaryskill in the art will understand that embodiments of the invention mayinclude applications that are located externally to the computer 30,distributed among multiple computers or other external resources 42, orprovided by computing resources (hardware and software) that areprovided as a service over the network 13, such as a cloud computingservice.

The HMI 40 may be operatively coupled to the processor 32 of computer 30in a known manner to allow a user of the computer 30 to interactdirectly with the computer 30. The HMI 40 may include video and/oralphanumeric displays, a touch screen, a speaker, and any other suitableaudio and visual indicators capable of providing information to theuser. The HMI 40 may also include input devices and controls such as analphanumeric keyboard, a pointing device, keypads, pushbuttons, controlknobs, microphones, etc., capable of accepting commands or input fromthe user and transmitting the entered input to the processor 32.

The following description will be made with reference to the contentmanagement system 100 of FIG. 3 for illustrative purpose only.

Different travel agents connected to the travel management system 100through respective travel agency systems 70 can thus directly accessthrough a unique platform to any type of content provided by a set oftravel provider systems 4, 5, independent of the type of content (suchas standard airline content, taxis, entertainment tickets, etc.). TheTravel Management System 100 thus offers the possibility to store notonly standard content complying with the standard PNR data structure 90but also any new type of content (i.e., taxi course, theatre ticket,concert, goodies, etc.) while obviating the need for the travel agenciesto book such non-standard content outside of the GDS System by phone, orvia the internet, etc.

By appending a non-standard PNR 91 to the standard PNR 90, the travelmanagement system can dynamically and seamlessly provide an unlimitednumber of travel services to travel agency systems 70.

The two-fold extended travel record 9 thus forms a structuredrepresentation of content supplied by the travel provider systems 4, 5(it may correspond, for example, to a product booked outside the GDS26), while the records maintained in the ETR 9 may be accessed andmanaged as if the standard PNR 90 and the non-standard PNR 91 formed aunique record data structure.

A standard data element (e.g., product) in the standard PNR 90 isassociated with a set of attributes which can be qualified as optionalor mandatory according to the standard layout and format implemented bythe GDS 26 to comply with IATA standard.

The data maintained in the extended travel record 9 may be classifiedinto a plurality of families, each family including several data elementtypes such as, for example, the five families represented in Table 1.The ETR 9 is adapted to support any number of new data element types andfamilies.

TABLE 1 Eat and Move Sleep drink Activities Services Air HotelRestaurant Sport Activity Insurance Ferry Apartment Bar & Shopping VisaClub Cruise Camping Other Show & Event Goodies Rail B&B ExcursionDocumentation Coach Other Visit Leisure equipment Urban Other Localservices transportation Transfer Meeting Taxi Vaccine Car Other BikeParking

The content management engine 3 is configured to manage heterogeneouscontent of the ETR 9. This content may include:

-   -   adding new data elements from any travel provider system 4 or 5        in the extended travel record 9, independent of the content        type, for example in response to requests from travel agency        systems 70;    -   modifying data elements in the extended travel record 9 (for        example, by changing the start date of a “museum” product        corresponding to a pre-booking of two entrances for a museum);    -   deleting data elements from the extended travel record 9 (for        example, by removing the booking of the “museum” product from        the extended travel record if a user has decided to remove this        product from his trip to New York).    -   retrieving data elements from the extended travel record 9 (for        example, by retrieving all the structured attributes of the        “museum” product in a specific travel record).

The extended travel record 9 may accordingly store both non-standardcontent and standard content as if they were part of a unique recorddata structure (PNR). The content management engine 3 manages theheterogeneous content maintained in the extended travel record 9 in atransparent way for the user clients. The extended travel record 9 isfurther flexible and adapted to any type of new content (e.g., taxi,metro, bus, museum ticketing, etc.) independent of the attributesassociated with the new content.

The standard PNR 90 is organized according to the IATA standard. When agiven set of data elements is transmitted from a standard travelprovider system 4 to the content management engine 3 through a messageaccording to the message exchange format 14 in an application flowassociated with a given service (e.g., booking management flow), thefollowing actions may be performed by the content management engine 3:

-   -   i. the data may be extracted by the content management engine 3        from the incoming message transmitted by the standard travel        provider system 4, and    -   ii. a record may be added in the standard PNR 90, the record        comprising a record identifier in association with the data        elements corresponding to the data extracted by the content        management engine 3 (content data).

The data thus obtained may be used to build another message to be sentto a next application in the application flow.

When the application flow involves a set of chained internalapplications, action i, may be performed by a given internal applicationin the application flow while step ii may be triggered by anotherapplication in the flow.

The data added in the standard PNR 90 can have a limited number ofpredefined attributes only and are to satisfy one or more predefinedtypes and formats (standardized attributes).

The non-standard PNR 91 does not comply with the rules and historicalconstraints of the standard (IATA content definition, TTY messages, IATAmessages). However, the non-standard content can be part of the extendedtravel record 9 and accessed seamlessly and transparently by theapplications executed by the content management engine 3.

The extended travel record 9 thus may store any type of standard content(e.g., GDS content such as flight, hotel, car, cruise, insurance, ferry)and non-standard content (such as bus, taxi, restaurant, etc.) in astructured way and in a universal format.

To dynamically manage any type of content, the content management engine3 is configured to create a non-standard data container in response toreceived content comprising non-standard data elements transmitted tothe travel management system 100 from non-standard content providersystems 5. The non-standard data container may dynamically adapt to theformat of the internal application of the content management systemwhich receives the data element due to auto-serialization properties ofthe non-standard data container. When the receiving internal applicationis an application of an application flow involving a set of chainedapplications (internal applications), the non-standard data containermay dynamically adapt to the format of each internal application towhich it is transmitted using the auto-serialization properties of thenon-standard data container.

More specifically, when the travel management system 100 connects to anew travel provider 5 providing a non-standard content type, thenon-standard data elements received from the non-standard contentprovider system 5 are stored in such non-standard data containerassigned the non-standard content type. A record can then be added inthe non-standard record data structure 91 by an internal application(for example, in an application flow). The record may comprise a recordidentifier and the non-standard data container having the non-standardcontent type. The non-standard data container may comprise a list ofattributes, each attribute being represented by a key and a value. Eachattribute may itself comprise a list of sub-attributes, each beingrepresented by a key and a value (similarly for the sub-attributes,etc.). Each attribute key is associated with a name and type. Thenon-standard data container is configured to self-implement itselfindependent of the structure that it represents or the data that itcontains: for read only access or read/write access (i.e., get or set)of any value of any attribute that is part of the non-standard datacontainer, the non-standard data container enables such access via amethod neither depending on the key name nor on the key type, without aneed to implement getter/setter methods by hard-coding.

The non-standard data container can accordingly be used to create a newrecord in the non-standard PNR 91 independent of the type of content.The new record can be transparently accessed by the content managementengine 3 for any type of content management actions, for example toexecute travel applications, generate a display of service requestresult to the client devices 7, or transmit content to external devices(e.g., travel provider systems or travel devices).

Referring now to FIG. 5, a flowchart is presented that depicts a processfor creating a new record in the extended travel record 9 in response tocontent received from one or more travel provider systems.

In block 501, the content management engine 3 may receive content fromone or more travel providers 4, 5 through message exchange format 14and/or message exchange format 15, for example, in response to a servicerequest from a client device 7, such as a travel agency system.

The content may include a plurality of related data elements, forexample data elements related to the same travel, such as a flightproduct (standard data element) and a taxi product (non-standardcontent) that are sequentially received. The data elements associatedwith a common content may be sequentially received or received inparallel. The data elements may include information for identifying thatthey are part of the same common content. The data elements may comprisestandard data elements (e.g., a flight product) and/or non-standard dataelements (e.g., a taxi product).

The standard data elements (e.g., GDS content) may be received accordingto the message exchange format 14, such as TTY. The non-standard dataelements may be received by the data exchange unit 11 in the form of amessage defined according to a markup description language such as XMLaccording to the message exchange format 15. The following descriptionwill be made with reference to XML message (also referred to as an XMLdocument or file) for data interchange between the travel managementsystem 100 and external systems. The data exchange message may includ astructure description file to describe the structure of the message andthe types and format of the data contained in the message. For example,for data exchange messages of the type XML, XML XSD schemas may be usedas structure description files to provide a representation of thestructure of the attributes of the XML message.

In block 502, for each data element received for the common content, thecontent management engine 3 may extract the data elements. The contentextraction may be performed by an internal application of the contentmanagement engine 3.

If the data element corresponds to standard content (e.g., flightproduct), the content management engine 3 creates a record R in thestandard PNR 90 for the standard content (e.g., flight product) using astandard data container (also referred to hereinafter as “standardcontainer”) in block 503 having the type of the data element (e.g.,flight type). The standard data container may be a static containerconfigured for predefined types of data elements (standard dataelements). The record R may be assigned a record identifier I (block504) and may be associated with the standard data container in block505. The record may be saved in a temporary context and/or in at leastone database 8.

If the data element corresponds to non-standard content (e.g., taxiproduct), the content management engine 3 creates a record R in thenon-standard PNR 90 for the standard content (e.g., flight product)using the non-standard data container (also referred to hereinafter as“non-standard container”) in block 505. An internal application of theapplication flow may trigger block 505. The internal applicationtriggering the creation of the record in the ETR may be different fromthe internal application receiving the non-standard data element fromthe data exchange unit 11. For example, an internal application A1 mayreceive the non-standard data element in the format F1 of theapplication A1, the non-standard data element may be transmitted toother internal applications in the chain until it arrives at an internalapplication An in the format Fn of the application An, and finally theapplication An triggers the creation of a record in the non-standardrecord data structure 91 (the non-standard data container having theformat Fn). The non-standard data container may be assigned to the typeof the data element (e.g., taxi type).

The non-standard data container is adapted to contain any type of dataelement (non-standard data element). The record R may be assigned thesame record identifier I and may be associated with the non-standarddata container in block 506. The record may be stored in a temporarycontext and/or in at least one database.

In one embodiment, the non-standard data container created in block 506may be further assigned a tag in block 507. Such tag may be used by thecontent management engine 3 when accessing the record R, for example toidentify the data elements that are not to be sent to client devices 7.

Accordingly, a unique record identifier I may be created in the standardPNR 90 and the non-standard PNR 91 for all standard data elements andnon-standard data elements corresponding to common content (related dataelements) in block 508. This common record identifier can be thus sharedto manipulate records corresponding to heterogeneous data elements as ifthey were maintained in a unique record data structure. For example, therecord identifier I may be used by the content management engine 3 toallow an application read/write non-standard data elements, independentof the type of the data.

In a simplified example, the extended travel record 9 may, for example,include several records that are assigned a common record identifier ID1that is commonly associated with the following set of data elements:

-   -   standard data element D1 of type 1    -   standard data element D2 of type 2    -   standard data element D3 of type 3    -   non-standard data element D4 of type 4-tagged    -   non-standard data element D5 of type 5    -   non-standard data element D6 of type 2-tagged

The records for the data elements D1, D2, D3 are maintained in thestandard record data structure 90 in association with the recordidentifier ID1 (in standard data containers). The standard datacontainer used to contain standard data elements is specifically adaptedto contain data elements having a predefined type and set of attributesin accordance with IATA standard. The standard data container is thusonly adapted to standardized data formats and data types.

The records for the data elements D4, D5, D6 are maintained in thenon-standard record data structure 90 in association with the recordidentifier ID1 (in non-standard data containers). The non-standard datacontainer can be created independent of the type, attributes and formatof the non-standard data elements. Each attribute can itself comprise anumber of sub-attributes.

The content management engine 3 accordingly uses the non-standard datacontainer to dynamically create new type of content in the extendedtravel record 9 independent of the type of the content. The non-standarddata container may be a polymorphic data container which, unlike astandard container, is not hard-coded into the code for a given element.In contrast, the form it has to take may be dynamically defined. Thenon-standard data container may have alsoauto-serialization/deserialization properties. In certain embodiments,the non-standard data container may be a technical object represented bya business object model 21 of the internal application manipulating it,which facilitates the integration of new content in the extended travelrecord 9. The business object model 21 is the basis for thenatural-language vocabulary used in business rules and logic applied tothe new content. The elements of the business object model 21 map tothose of a corresponding execution domain object model.

FIG. 6 schematically represents the structure of an internal applicationof the content management engine 3, according to certain embodiments ofthe invention, in which the non-standard data container is a businessobject model 21. The internal application may be a standaloneapplication or an application in a chain of applications (formingrelated applications). The internal application may include structuredinterfaces 2, a business object model 21, and a business layer 22.

The structured interfaces 2 represent the way applications communicatewith each other. The structured interfaces 2 may convey the functionaldata to be processed by the applications, and may be mapped into thebusiness object model 21 that is used by the business layer 22 toperform validation actions and operate. A validation action correspondsto functional checks and grammatical checks on the data performed by thebusiness layer 22. After validation, the data elements can be insertedinto the extended record data structure 9 in a structured manner.

As a consequence, a modification in the data structures of the extendedPNR 9 may involve a modification of the application business objectmodel 21 and a modification of its structured interfaces 2. Further, tobenefit from the data structure modifications, the possible otherrelated applications may need to also adapt their business object model21 and structured interfaces 2, and to integrate the new version of thedata model in the interfaces of the other modules.

The various embodiments of the invention make it possible to limit thecosts related to such modification by using the non-standard datacontainer model.

Travel services applications running in content management engine 3 mayoperate according to the diagram of FIG. 7. BOM 21 represents thebusiness object model 21 used to represent the internal data model usedby the application. The service 210 represents any structured messagereceived by the travel management system 100 (such as an XML or Edifactmessage) from a client device 7, a non-standard travel provider 5, or atraveler device 6 that can be targeted by the application. The contextserver 211 represents the contextual storage of the data (also referredto as a “context”) used by the application between asynchronousinteractions with other applications. Data from the context may be savedin the database 8 in response to a request either periodically orcontingent on certain conditions.

FIG. 8 illustrates the interactions between chained applications S1 toSN in the content management engine 3, according to certain embodiments.When the travel management system 100 is operated in a distributedarchitecture, the chained internal applications S1 to SN in charge ofthe processes may then call each other, which may result in severalduplication of the architecture of FIG. 7 into a number of applicationservers 30 (also referred to as backend servers). Each applicationserver 30 is then associated with a respective chained application Si.At each step of the chain of processes, in conventional approaches, thedata conveyed from the first backend server 30 for application S1 to thelast server 30 for application Sn are transformed, encoded, and decodedin different manners before passing from one server 30 to another server30 in the middle of the processes. Each backend server 30 furtherdecodes the incoming data elements and validates the data for itsdedicated process before accessing the data elements. Then, the data areencoded to be transmitted to the next application Si+1 in the chain.Further, the business object model 21 may be involved in the process offilling and retrieving information into or from the structuredinterfaces 2 and may be used to write/read data. In conventionalapproaches, it requires hand-coded components to write/read datainto/from the structured interfaces 2 and the central record repository.Accordingly, a single change into the data model may be costly. Further,the data elements that the applications are manipulating generally havea lot of functional constraints so that each application may be requiredto ensure that the data manipulated are in a suitable format, compatiblewith industry constraints (validation).

As a result, in conventional approaches, each time a data element has tobe modified in such chained applications, all the steps of the processcan be impacted as each process has to transmit the new data to the nextprocess and therefore will have to decode it, validate it and encode it.Further, when new content is to be added to an existing application,each process has further to transmit the new content to the next processand each process in the chain has to decode, validate, and encode thenew element.

The invention according to certain embodiments improves the situation byusing the self-serialization property of the non-standard data containerof BOM type.

Specifically, a non-standard data container may be created by a firstapplication S1 in the chain, in response to the reception of dataelements D1, D2 and D3 from non-standard content providers 5. Suchnon-standard content cannot be stored in the standard PNR 90 as such asthe content does not comprise data types and attributes complying withthe standard structure of the PNR 90. The non-standard content may takevarious forms and be associated with various types and attributes.

The first application S1 may create for example the non-standardcontainer for each non-standard data element D_(k) in the format F1 ofthe first internal application S1 (e.g., protocol buffers). The firstapplication S1 then passes the non-standard container to the nextapplication in the chain using a message M1 using the autoserialization/deserialisation properties of the non-standard container.The message M1 may be a blob carrying auto-serialization/deserializationinformation. The second application S2 may then extract the non-standarddata container in the format F2 of the internal application S2.Similarly, the second application may transmit the non-standardcontainer to the other applications in the chain using messages M2, M3,etc. carrying the auto-serialization/deserialization information untilan application Sn triggers the creation of a record in the ETR 9.

Accordingly, by using a non-standard data container, no code change isrequired to add new data structures to the ETR 9, to update datastructure, or transmit a data element in a chain of internalapplications. Further, there is no need to modify existing datastructures. Data contained by the non-standard data container can bemade available without the need to extract and convert it from a formatinto another. Intermediate/hand-coded layers can be therefore reduced.

As depicted in the example of FIG. 9, a non-standard data container 50may be defined by a set of keys-values that describe a business objectmodel which can be manipulated by applications. Each key 51 defines anattribute of the BOM and comprises an associated value 52 (also referredto in FIG. 9 as “data”). For example, the non-standard data containerdefined by the key “city” is associated with the value “Paris”. The datacontainer may comprise complex structures and be associated with anykind of data. For example, one or more keys of the data container may befurther associated with a reference 53 (referred to as “REF” in FIG. 9)to associate a given data container with a set of related datacontainers. For example, the data container designated by the couplekey/value “phone/+335551213” comprises a reference (“REF”) to thefollowing data containers: “mobile/+336123456” and “home/+335551213”.

The non-standard data container 50 allows access to the contentmanagement engine 3 in write mode for any of the data elements containedin the non-standard data container, without the need to develop anaccessor to allow such access. This ensures flexibility and scalability.

Further, access to the data element contained in the non-standard datacontainer can be performed by the content management engine 3 at anytime of an application processing by using queries according to asuitable query language, such as Xpath.

The non-standard data container may be programmatically backward andforward compatible. From a programming perspective, no code change isrequired to use a new version of the data elements structures associatedwith the non-standard data container.

The non-standard data container is configured to supportserialization/deserialization. In particular, serialization may beperformed at creation and modification time of one or several attributesof the non-standard content to encode the data container in anextensible format and deserialization may be performed each time anapplication needs to read at least one attribute of a non-standardcontent.

Specifically, the non-standard data container keys and values can beserialized at any time by translating the state of the technical object(e.g., BOM) representing the non-standard data container into a format(e.g., binary representation) that can be stored and reconstructed by adeserialization mechanism to restore the data container to its originalstate. The non-standard data container can accordingly be transformedinto any target format independent of the data contained in the datacontainer. The serialization and deserialization mechanisms do notrequire hard-coding. Serialization information may be embedded in alibrary associated with the Data Container. The use of such BOM thusnatively provides that a serialization mechanism which may be supportedfor any kind of structure defined by the keys of the non-standard datacontainer, without requiring specific coding. In certain exemplaryembodiments, the representation format of the non-standard datacontainer used to translate its state according to theserialization/deserialization mechanisms may be based for example onXML, ASCII, JSON, binary formats, as illustrated in FIG. 10.

Validation of the values of the non-standard data container may beneeded only at creation and modification time of the data elementrepresented by the non-standard data container object. Accordingly, aread process is not needed to re-validate the data elements associatedto the keys.

With the use of the non-standard data container, the information relatedto the content type (e.g., air, taxi, sport show, parking, urbantransportation, etc.) can be conveyed into the non-standard datacontainer itself. The type of the non-standard data container may bestored as a key directly in the non-standard data container.

In some embodiments, the validation mechanism at creation ormodification of a given non-standard data container may be based on thefunctional type stored in the non-standard data element as a key insteadof the C++ type as in conventional approaches.

In certain embodiments, each type of non-standard data container may beassociated a structure description file (e.g., XSD) describing attributestructure of the data element (attribute layout, attribute dependencies,attribute format, etc.).

The structure description file (e.g., XSD) further represents theinterrelationship between the attributes and the elements of anon-standard data container represented as a technical object (e.g., XMLobject). Within a XSD schema associated with a non-standard datacontainer, the different keys/values of the non-standard data containerand the auxiliary constraints applied to it can be described using a setof XML tags. The structure description files may be used at creation andmodification of non-standard data containers. In addition, auxiliaryconstraints may be applied to the non-standard data container using thestructure description file (e.g., XSD).

The structure description file associated with each non-standard datacontainer may be used to validate the non-standard data containerattributes at the creation or the modification of the non-standard datacontainer. The validation mechanism may include verifying if thenon-standard data element represented by the non-standard data containeradheres to the description of the data element in which the content isto be placed. In certain embodiments, the validation mechanism may beimplemented to validate if the data stored in the non-standard datacontainer matches a target format by using the structure descriptionfile associated with the non-standard data container.

The travel management system 100 may maintain a table for storing thedata type of the non-standard data container in correspondence with thestructure description file associated with the non-standard datacontainer. The table may be updated at run time of the processes.

The content management engine 3 may be configured to add new data into anon-standard data container by updating the structure description files(e.g., XSD) describing the non-standard data container structure, suchas new attributes.

The structure description file (e.g., XSD) defining a non-standard datacontainer can be modified without having to hard-code the changes andrecompile the code. The modification of a non-standard data container isthus dynamic and updatable at run time.

FIG. 11 is a schematic view of the exemplary non-standard datacontainers of FIG. 9 showing their respective types: phone type, addresstype, GPS type. The information type may be stored as an attribute inthe non-standard data container. Such information may be used toretrieve the structure description file associated with a non-standarddata container.

FIG. 12 illustrates XSD description files that have different types(“PhoneType”, “AddressType”, “GPSType”) associated with the exemplarynon-standard data containers of FIG. 11.

According to certain embodiments, the content management engine 3 mayfurther generate a set of internal service interfaces 2 in the uniqueplatform exposed by the travel management system 100 to the clientdevices 7, independent of the type of content returned to a clientdevice 7 and the applications maintained by the content managementengine 3.

The extended travel record 9 may be used by a large number ofapplications. For example, the content management engine 3 may comprisea set of applications (e.g., travel applications) for deliveringdifferent types of travel services to the client devices 7 based onexternal content received from standard travel providers systems 4(e.g., air products) and from any other travel provider system 5 (e.g.,non-air products) independent of the type of the content. Such servicesmay include, for example, shopping, booking, pricing, issuance, refund,etc. These service applications may be executed in response to servicerequests from systems (e.g., travel agencies systems 70) connected tothe travel management system 100 through a client device 7 without aneed to adapt each application to the N types of data added to the ETR 9by hard-coding.

The results may be returned through the data exchange unit 11 usingresponse messages in a given format such as XML messages. The internalservice interfaces 2 generated by the travel management system 100 maythus be of XML type.

To obviate the need for recoding and recompiling each application tosupport any number of new types of non-standard data containers, ageneric element having a unique type (generic element type) may be used.The generic element is a mega data container configured to containnon-standard data container of any type. The generic element may be seenby all the service applications as a container of a unique type(referred to hereinafter as a “generic element type”) while the genericelement can contain an unlimited number N of non-standard data types.

Each application may thus instantiate the generic element to be able tomanipulate the non-standard containers seamlessly independently of thetype of the data element contained in the data container. Accordingly,each application does not need to instantiate as many non-standard datacontainers as new data types.

As a result, addition of new content type into the non-standard PNR 91does not impact or require adaptation to the applications handled by thecontent management engine 3 to assure backward compatibility (e.g., byhard-coding).

FIG. 13 is a flowchart depicting the access to records from the ETR 9having a given record identifier I by an application. For example, therecord identifier I may include a standard data element SD1 of type T1,a standard data element SD2 of type T2, a non-standard data elementNSD3, contained in a non-standard data container, of type T3, and anon-standard data element NSD4, contained in a non-standard datacontainer, of type T4.

In block 600, the records associated with the record identifier I areretrieved from the ETR 9. The records may be associated with standarddata elements (SD1, SD2) having and non-standard data elements NSD3,NSD4 (non-standard data containers) having respective types T1, T2, T3,T4.

Each data element SD1, SD2, NSD3 and NSD4 is then processed separately.Specifically, for each data element (e.g., NSD3), if the data element isa non-standard data element (block 601), the non-standard data elementof type T3 is transformed into a generic element of a unique genericelement type containing the non-standard data element of type T3 inblock 602. The generic element as a mega-data container may containitself a non-standard data container having a specific type. The genericelement may be implemented as a technical object such as a BOM, and maybe based on the same technology as the non-standard data container.

If the data element is a standard data element (block 603) such as forexample SD1, the standard data element of type T1 may be converted intoa non-standard data container of the same type T1 in block 604.

In block 602, the non-standard data element thus obtained is thentransformed into a generic element of a unique generic element typecontaining the non-standard data element of type T1 corresponding to thestandard data element NSD1.

The generic element forms a transitory state of the non-standard dataelement which makes it possible for the application to manipulate thestandard data elements and the non-standard data elements seamlesslyindependent of their types. The application can thus manipulate the dataelements of the ETR 9 without knowing the type of the non-standardcontent explicitly as if they had a unique type.

In block 605, if the execution of the application requires that one ormore data elements be sent to the interface of the client device 7originating the service request, the application may introspect thegeneric element to access to the type of the data element.

In certain embodiments of the invention, the non-standard data elementsmay be associated with respective tags. In such embodiments, in block601, only the non-standard data elements associated with respective tagsmay be selected by the application and transformed in a generic element.

The generic element accordingly abstracts the type of the non-standarddata elements. Instead of defining a new element type each time a newtype of content has to be handled by the applications (new content addedin the ETR 9), each application can thus instantiate a unique genericelement capable to support any new content type and attributes.

Returning to FIG. 3, the travel management system 100 may be adapted toexchange any type of content (standard and non-standard content) withany external client device such as a travel agency system 70, anon-standard travel provider system 5, or any other backend serverinside the same GDS through the internal interfaces 2.

In conventional approaches, the travel management system 100 canexchange data from a standard PNR with other target client devices(e.g., travel providers systems, travel agency systems) having their ownstandard for the format of the PNR content (target PNR content format)by implementing hard-coding conversion into the standard formatsupported by the interface of the target client device. This requires anencoding mechanism at the travel management system 100 anddecoding/validation mechanisms at the target device. Indeed, each travelmanagement system 100 may have its own standard for the format of thePNR content (source PNR content format) and, hence, the interfaces ofthe target devices only support such format. Such conversion(encoding/decoding/validation) currently involves hard-coding andrecompilation, in a costly and static approach.

The data exchange unit 11 allows for the reception or the transmissionof a data exchange message from an external client device according tothe second data exchange format 15 to exchange any type of content. In apreferred embodiment, the second data exchange format 15 is a markupdescription language such as XML. Each data exchange messagecorresponding to a non-standard data element comprises a structuredescription file defining the attributes of the data element (attributelayout and format), such as an XSD for XML messages, and a set of valuescorresponding to the values of the attributes.

FIG. 14 represents in more details the structure of the data exchangeunit 11 according to certain embodiments. The data exchange unit 11 maybe used to exchange data elements with an external client device such anon-standard travel provider 5, a travel agency system, or anothernon-GDS system. In particular, the data exchange unit 11 may be used toreceive non-standard data elements from a client device, or transmitdata elements from the ETR 9 to a client device.

The data exchange unit 11 may comprise a structure transformation engine111, such as an XSLT engine, for transforming a structure descriptionfile such as an XSD from a source structure description file XSD1 into atarget structure description file XSD2 and a data exchange messagegenerator 112 for transmitting the data in the form of a message definedaccording to a description language such as XML. The XSLT engine may usepredefined local mapping rules 113 (e.g., XSLT style sheets) definingtransformation rules for transforming a source structure descriptionfile XSD1 in reception mode or predefined client mapping rules 117(e.g., XSLT style sheets) defining transformation rules for transforminga source structure description file XSD1 in transmission mode

The travel management system 100 may maintain or load dynamically at runtime one or more predefined local structure description files 115associated with different content types and corresponding to structuresdescription files to be applied locally by the travel management system100.

In reception mode, the data exchange unit 11 may receive an incomingdata exchange message XML1 from an external client device 7 complying asource structure description file XSD1 defined by the external clientdevice 7. The incoming message XML1 contains a non-standard data elementof a given type Ti.

Each time such an incoming data exchange message XML1 including anon-standard data element is received by the travel management system100, the transformation engine 111 may transform the structuredescription file XSD1 of the incoming message into a target structuredescription file XSD2 using the local mapping rules 113 associated withthe type of the data element contained in the data exchange messageXML1. The target structure description file XSD2 is then added to theset of local structure description files 115.

The data exchange unit 11 may further apply a validation mechanism tothe incoming message XML1 before transforming the source structuredescription file XSD1 into the target structure description file XSD2 tovalidate a number of conditions related to the attributes of thestructure description file XSD1 (e.g., presence of mandatoryattributes).

The non-standard data container of type Ti may be then generated bymapping the fields of the data exchange message XML1 to the primitivesof the non-standard data container. The non-standard data container isthen added to the ETR 9 in association with the target structuredescription file (XSD2) stored in 115 for type Ti as described inrelation with FIG. 5. Any update or addition of new content in the ETR 9can be done at run time.

The use of the data exchange unit 11 thus makes it possible to convertdynamically any incoming data exchange message received from the contentprovider systems 4, 5 into several non-standard data container objectsrepresenting the elements to be added/modified, without requiring anycode change.

In transmission mode (dotted lines), the travel management system 100may transmit any data element from the ETR into the target interface ofan external client device 7 through the data exchange unit. Intransmission mode, the data exchange unit 11 receives as input anon-standard data container (containing a non-standard data element or astandard data element of type Ti previously converted into anon-standard data container).

The non-standard data container of type Ti is associated with astructure description file (referred to as source structure descriptionfile) comprising a description of the attributes (key) of thenon-standard data container, of the layout of the attributes and of theattribute format, such as an XSD file 115. A non-standard data containeris also associated with key values corresponding to the values of theattributes.

If the data element to be transmitted by the travel management system100 includes a non-standard data container of a given type Ti from theETR 9, the transformation engine 111 may transform the structuredescription file XSD3 associated with the non-standard data container inthe local structure description files 115 into a target structuredescription file XSD4 by using the client mapping rules 117 associatedwith the type of the non-standard data element. The client mapping rules117 define the transformation rules towards the format of the interfaceof the target client device 7, for example for display to the graphicaluser interfaces (GUI) of the target client device 7.

If the data element to be transmitted to the client device 7 is astandard data element (e.g., GDS elements) of type Ti, the standard dataelement may be previously converted into a non-standard data containerof the same type using the data container converter 12. The standarddata element may then be sent to the data exchange unit 11 in the formof a non-standard data container for transmission to the target clientdevice 7.

FIG. 15 depicts a flowchart for transmitting a data element of type Tito the target interface of a client device 7 (graphical user interfaceor GUI), according to certain embodiments. If the data element is astandard data element (block 700), the standard data element of type Timay be converted into a non-standard data container of the same type Tiin block 701 (similar to block 604 of FIG. 13). The standard dataelement is then processed in block 703 in the form of a non-standarddata container of type Ti, associated with a structure description fileXSD1 and key values Vi. If the data element is a non-standard dataelement in the form of a non-standard data container of type Ti (block702) associated with a structure description file XSD1 and key valuesVi, the non-standard data element of type Ti is directly processed inblock 703.

In block 703, the source structure description file XSD1 associated withthe non-standard data container is retrieved. In block 704, the sourcestructure description file XSD1 is converted into a target structuredescription file XSD2 using the mapping engine 110 (e.g., XSLT engine)to parse the source structure description file XSD1 and convert theparsed fields into a target structure description file XSD2 using themapping rules 113 (e.g., XSLT style sheets). The mapping rules 113 aredefined according to the format of the target interface of the clientdevice 7.

In block 705, the XML message containing the data element to betransmitted to the client device is generated by adding the values Viassociated with the non-standard data container. The XML message is sentto the target interface of the client device 7 through the network 13.The target interface may be dynamically and transparently adapted inresponse to the response of the XML message.

The external client devices 7 may further extract the data elementcontained in the XML message and store according to its own standardwithout a need to apply a decoding and complex validation mechanism tothe data, independent of the type of the data and the format of thetarget interface.

By using non-standard data containers associated with structuredescription files (XSD) and having the ability to serialize themselvesas a data exchange message in any format 15 (e.g., XML), new kinds ofinterfaces 2 can thus be built.

In one embodiment, the data exchange unit 11 may be used by the contentmanagement engine 3 to generate dynamically a consistent representationof request results to the interface of a client device 7 (e.g., travelagency system) independent of the type of content (standard,non-standard, mixed content), with as little hand coded software aspossible.

The service applications can directly use a homogeneous data structureto store the data in the interfaces 2. This obviates the need forexchanging between the interface layers and the BOMs layers yet anotherformat of the data structure. This further allows reducing the overheadbetween the data stored in the extended travel record and the datarepresentation in the service interfaces exposed to the client devices 7(e.g., travel agency systems) through a unique platform.

Specifically, the method of FIG. 13 may be applied to generate arepresentation of results in response to a service request from a clientdevice 7 (e.g., travel agency system 70) and display of suchrepresentation on the user graphical interface associated with theservice on the client device interface, while ensuring that therepresentation is homogeneous independent of the content type (standardcontent or non-standard content).

When a record identifier associated with non-standard content and/orstandard content is added in the extended record data structure 9, theservice applications are adapted to dynamically and homogeneouslygenerate a representation of record independent of the new type.

The application of the content management engine 3 corresponding to theservice request may access to the records corresponding to the resultobtained from the ETR according to the access method of FIG. 12 usingthe generic element.

The implementation of the access to the non-standard data containers 50based on the unique generic element independent of the type of contentto be returned to the client device 7 allows each application to supportany type of content from non-standard content provider systems 5. Theapplications in the content management engine 3 are thus independentfrom the type of content.

To return the results to the interface of the travel agency system 70,the application may introspect the generic element to access thenon-standard data container (block 605 of FIG. 6). The non-standard datacontainer thus accessed may thus be returned according to the method ofFIG. 14.

The content management engine 3 is thus adapted to provide a uniqueplatform to all client devices 7 comprising a set of interfaces perservice (e.g., travel service) representing a unique responseindependently of the type of products that are to be manipulated (e.g.,classical GDS air product (flight)/GDS car rental/non-GDS taxi/non-GDSrestaurant . . . ).

To facilitate the integration of new content in an application, theinternal service interface 2 associated with the application may have aset of common attributes for each content family. This enables newelements of an already existing content family to benefit from all thedisplaying functions available for the family. Specifically, theunderlying data structure of the non-standard data container 50 mayshare a common format within a specific element category. For example,the format description file XSDi used to represent a data element of thetype airline segment may be the same regardless of whether it was bookedthrough the travel management system 100 or via another external bookingsystem. It may also share a set of common data with elements fromanother category (e.g., transportation category).

In particular, the transformation engine 111 may be defined such that,for a given record identifier I1 in the ETR 9 associated with both anon-standard data element and a standard data element, if thenon-standard data element and the standard data element are of a samegeneral type (e.g., “hotel”), a same representation may be generated forboth data elements at the target interface of the external client device7 (e.g., travel agency system) by mapping the structure description fileXSD1 associated with the non-standard data element and the structuredescription file XSD2 associated with the standard data element to asame structure description file of the common type complying with thetarget interface.

For example as depicted in FIG. 16, a standard data element of type TYPEC is first converted into a non-standard container associated with thesame type TYPE C (block 701 of FIG. 17) and then a representation (XSD2)is generated to the client device for the TYPE C using thetransformation engine 111 and mapping rules 117 defined for the TYPE Cat the client device (style sheets). As shown in the example of FIG. 17,the same representation (XSD2) will be used for a non-standard containerof type TYPE C.

Also, the transformation rules 117 may be defined such that attributesof the same type in any data element will be mapped to a samesub-representation independent of the content type (non-standard orstandard) which comprises the attributes (in the target descriptionfile).

In the example depicted in FIG. 18, a standard container of type TYPE Dcomprising a set of attributes B1, B2, B3, B4 (as defined in the sourcestructure description file XSD1) is first converted into a non-standardcontainer associated with the same type TYPE D (block 701 of FIG. 15)and then a representation XSD2 (target structure description file) isgenerated to the client device for the TYPE D using the transformationengine 111, the representation XSD2 comprising representation attributes{E1, E2, E3, E4} corresponding to the source attributes {B1, B2, B3,B4}.

As shown in the example of FIG. 19, the same representation {E2, E3} maybe generated for the attributes B2, B3 of a non-standard container ofanother type TYPE C comprising the set of attributes {C1, B2, B3, C4} byapplying same mapping rules 117 for similar attributes of a sourcestructure definition file XSD. The mapping engine 110 will thus generatea representation XSD3={F1, E2, E3, F4, F5} with the same representationE2 and E3 respectively for the attributes B2 and B3.

The content management engine 3 accordingly provides a unique platformto all client devices 7 (associated with, for example, travel agencysystems) including a set of interfaces per application though which aunique response can be generated independent of the type of content thatis to be manipulated (e.g., GDS flight product, GDS car rental, non-GDStaxi, non-GDS restaurant, etc.).

The service applications can thus directly use a homogeneous datastructure to store the data in the interfaces. This obviates the needfor exchanging between the interface layers and the BOMs layers yetanother format of the data structure. This further allows reducing theoverhead between the data stored in the extended travel record 9 and thedata representation in the service interfaces 2 exposed to the clientdevices 7 (e.g., travel agency systems) through a unique platform.

Accordingly, the data exchange unit 11 makes it possible to generatedynamically a consistent representation of the results independent ofthe type of content (standard, non-standard, mixed content), with aslittle hand coded software as possible. In particular, the data exchangemessage used to return the results to the client device 7 has a formatclose to the internal structures (e.g., XML) and this format isinherited from the structure description files (e.g., XSD) used todefine the elements themselves in the generic Element.

The content management system 100 thus provides a set of interfaces pertravel service representing a unique response independently of the typeof products that are to be manipulated (e.g., classical GDS air product(flight)/GDS car rental/non-GDS taxi/non-GDS restaurant, etc.)

FIG. 20 depicts a flowchart of a content rearrangement method accordingto certain embodiments. Content associated with a common recordidentifier in the ETR 9 includes a set of data elements related to thesame travel. Depending on the application requiring a particular recordidentifier in the ETR 9, the application may require that the differentdata elements associated with a given record locator be arranged (e.g.,ordered) according to predefined rearrangement criteria (e.g.,reordering criteria) when accessed by the application, and may sent arequest for ordering content associated with a record identifier I(block 800).

The content rearrangement method may be implemented to rearrange thedata elements according to predefined rearrangement criteria predefinedby the application such as a chronologic order, a ranking criteria, etc.The rearrangement method may merge the standard and non-standard dataelements into an abstract ranking model based on an abstract element.The abstract element may be used to sort the data elements according tothe rearrangement criteria. The application can thus return merged dataelement ordered according to the target interface constraints. This mayresult, for example, in aggregated itinerary documents where PNRsegments and extended elements (non-standard content) can be merged inthe same view.

Specifically, for each data element, if the data element is anon-standard data element (block 801), the non-standard data element oftype Ti is eventually transformed into an abstract element of a uniquetype containing a subset of the attributes of the non-standard dataelement of type Ti in block 806. The attributes of the non-standard datacontainer are filtered according to filtering rules generated, forexample, based on the rearrangement criteria (e.g., chronologic orderthe filtering criteria will select date attributes). The abstractelement may be implemented as a technical object such as a BOM, and maybe based on the same technology as the non-standard data containerand/or the generic element. It should be noted that the generic elementand the abstract element both allow abstraction of the type of a dataelement.

If the data element is a standard data element (block 803) of type Ti,it may be converted into a non-standard data container of the same typeTi in block 804 (similarly to step 604 of FIG. 13). In block 805, theattributes of the non-standard data element thus obtained are filteredaccording to filtering criteria. In block 806, the non-standard dataelement obtained in block 804 is transformed into an abstract elementcontaining the filtered set of attributes of the non-standard dataelement of type Ti corresponding to the standard data element of typeTi. After all data elements are processed in block 807, the abstractelements are ordered according to the ordering criteria by comparing thevalues of the abstract element attributes (block 808). In block 809, theordered abstract elements are returned to the application.

Similar to the generic element, the abstract element obtained forms atransitory state of the non-standard data element that makes it possibleto abstract the data container type. It further enables a globalmanipulation of the filtered data elements attributes by the applicationindependent of their types by introspecting the abstract model andspecifically arrange them according to the rearrangement criteria.

In the travel field, the standard PNR 90 may be stored in a storage areathat is shared between a plurality of systems. Standard data elementsmaintained in the standard PNR 90 may be of different types and eachelement may have its own serialization format. Standard data elementsmay share a same record identifier if the data elements are related (forexample, are common to the same passenger or itinerary).

Similarly, a data element in the non-standard PNR 91 may share the samerecord identifier as another data element in the non-standard PNR 91 orthe standard PNR if the data elements are related. The non-standard PNR91 may be stored in the same storage area as the standard PNR.Alternatively, the standard PNR 90 and the non-standard PNR 91 may bestored in different storage areas. The two areas may be managed by aglobal management mechanism in order to allow synchronization of commondata. The global management mechanism may be implemented to link thestorage area dedicated to the non-standard PNR 91 to the other storagearea dedicated to the standard PNR 90 on every query that needs tomanipulate the whole extended travel record 9.

Even if the ETR 9 is split into two record data structures 90 and 91,the ETR 9 can be managed globally based on the common record identifiersidentifying related data elements, auxiliary container data, and/orrecord data structure information.

The auxiliary data container data may comprise control information asregards each data container (e.g., creation date, last modificationdate, etc.). In conventional approaches, this information is storeddirectly in each standard data container in association with recordidentifier 0 and may be accessed to manage the standard PNR (for exampleto purge periodically the standard PNR). However, such an approach doesnot allow an optimized management of the two record data structures 90and 91.

FIG. 21 represents the structure of the ETR 9 according to certainembodiments. As shown, to optimize the global management of the tworecord data structures 90 and 91, in some embodiment, the extendedtravel record 9 may further comprise an auxiliary data structure 92(also referred to as a “central management data structure” or “centralmanagement area”) for maintaining auxiliary container data related toeach data container created in the ETR 9, such as the creation date of adata container, the last modification date of a data container, etc. Theinformation maintained in the auxiliary data structure 92 may be used tomanage both areas in a synchronous way. Each entry in the auxiliary datastructure 92 may share the same record identifiers as the datacontainers created in the ETR 9. Further, each record in the auxiliarydata structure 92 may be associated with a set of auxiliary containerdata related to the data containers maintained in the ETR 9 (having thesame record identifier). The auxiliary data structure 92 may be filledwith data container information contained in the standard record datastructure 90 and non-standard record data structure 91.

In some embodiments, each entry of the auxiliary data structure 92 maycomprise the set of auxiliary attributes related to the data containerssharing the same record identifier in the extended record data structure9. Each entry may comprise an auxiliary data container for storing theset of auxiliary container data related to the records of the ETR 9sharing the same record identifier. The set of auxiliary container datamay comprise control attributes representing control information relatedto the records of the ETR 9 sharing the same record identifier, such asthe previous date of purge of the record.

In some embodiments, the data container information related to all therecords of a given record data structure 90 or record data structure 91may be maintained in a dedicated record (also referred to as a“container information record”) in this record data structure 90 orrecord data structure 91, and may be assigned a particular recordidentifier (for example record identifier 0). The container informationrecord of the standard record data structure 90 and/or the containerinformation record of the non-standard record data structure 91 may becopied to the non-auxiliary data structure 92 at different timeintervals, for example periodically or in response to a query oralternatively each time the ETR 9 is saved in the one or more databases8.

The auxiliary data structure 92 may further maintain record datastructure information related to the standard record data structureand/or to the non-standard record data structure, such as versioninformation identifying the last version of the standard record datastructure 90 and of the non-standard record data structure 91 in thedatabases.

The travel management system 100 may comprise an ETR control unit 18 formanaging the ETR 9 based on the data comprised in the auxiliary datastructure 92 (auxiliary container data information and/or the standardrecord data structure information 90 and/or the non-standard record datastructure information 91).

In one embodiment, the ETR control unit 18 may comprise a purge module180 configured to periodically purge records from the standard PNR 90and from the non-standard PNR 91 in a synchronous way for common data,using the common record identifiers, the auxiliary container datamaintained in the auxiliary data structure 92, and/or the record datastructure information.

In certain embodiments, the ETR control unit 18 may comprise an accessmanager 181 to handle simultaneous access to a same record identifier instandard PNR 90 and in non-standard PNR 91 based on the data maintainedin the auxiliary data structure 92. In such embodiment, the auxiliarydata structure may further maintain version information identifying thelast version of the Standard Record data structure 90 and thenon-standard Record data structure 91 in the databases 8. For example,each time the ETR 9 is saved in the database from the context, theversion information is updated in the auxiliary data structure 92. Theaccess manager 18 may be configured to manage access to the ETR 9 basedon the version information maintained in the auxiliary data structure92.

In general, the routines executed to implement the embodiments of theinvention, whether implemented as part of an operating system or aspecific application, component, program, object, module or sequence ofinstructions, or even a subset thereof, will be referred to herein as“computer program code,” or simply “program code”. Program codetypically comprises one or more instructions that are resident atvarious times in various memory and storage devices in a computer, andthat, when read and executed by one or more processors in a computer,cause that computer to perform the steps necessary to execute steps orelements embodying the various aspects of the invention. Moreover, whilethe invention has and hereinafter will be described in the context offully functioning computers and computer systems, those skilled in theart will appreciate that the various embodiments of the invention arecapable of being distributed as a program product in a variety of forms,and that the invention applies equally regardless of the particular typeof computer readable media used to actually carry out the distribution.

The program code embodied in any of the applications/modules describedherein is capable of being individually or collectively distributed as aprogram product in a variety of different forms. In particular, theprogram code may be distributed using a computer readable media, whichmay include computer readable storage media and communication media.Computer readable storage media, which is inherently non-transitory, mayinclude volatile and non-volatile, and removable and non-removabletangible media implemented in any method or technology for storage ofinformation, such as computer-readable instructions, data structures,program modules, or other data. Computer readable storage media mayfurther include RAM, ROM, erasable programmable read-only memory(EPROM), electrically erasable programmable read-only memory (EEPROM),flash memory or other solid state memory technology, portable compactdisc read-only memory (CD-ROM), or other optical storage, magneticcassettes, magnetic tape, magnetic disk storage or other magneticstorage devices, or any other medium that can be used to store thedesired information and which can be read by a computer. Communicationmedia may embody computer readable instructions, data structures orother program modules. By way of example, and not limitation,communication media may include wired media such as a wired network ordirect-wired connection, and wireless media such as acoustic, RF,infrared and other wireless media. Combinations of any of the above mayalso be included within the scope of computer readable media.

These computer program instructions may also be stored in a computerreadable medium that can direct a computer, other types of programmabledata processing apparatus, or other devices to function in a particularmanner, such that the instructions stored in the computer readablemedium produce an article of manufacture including instructions thatimplement the function/act specified in the block or blocks of theflowchart and/or block diagram.

The computer program instructions may also be loaded onto a computer,other programmable data processing apparatus, or another device to causea series of computations to be performed on the computer, the otherprocessing apparatus, or the other device to produce a computerimplemented process such that the executed instructions provide one ormore processes for implementing the functions/acts specified in theflowchart and/or block diagram block or blocks.

The terminology used herein is for the purpose of describing particularembodiments only and is not intended to be limiting of the embodimentsof the invention. As used herein, the singular forms “a”, “an” and “the”are intended to include the plural forms as well, unless the contextclearly indicates otherwise. It will be further understood that theterms “comprises” and/or “comprising,” when used in this specification,specify the presence of stated features, integers, steps, operations,elements, and/or components, but do not preclude the presence oraddition of one or more other features, integers, steps, operations,elements, components, and/or groups thereof. Furthermore, to the extentthat the terms “includes”, “having”, “has”, “with”, “comprised of” orvariants thereof are used in either the detailed description or theclaims, such terms are intended to be inclusive in a manner similar tothe term “comprising”.

While all of the present invention has been illustrated by a descriptionof various embodiments and while these embodiments have been describedin considerable detail, it is not the intention of the Applicant torestrict or in any way limit the scope of the appended claims to suchdetail. Additional advantages and modifications will readily appear tothose skilled in the art. The invention in its broader aspects istherefore not limited to the specific details, representative apparatusand method, and illustrative examples shown and described. For example,while the abstract element has been described for rearranging content,it may be used more generally by the internal applications for accessingcontent for different kinds of operations. The filtering rules appliedto filter attributes of a data container may vary depending on theintended operations. Accordingly, departures may be made from suchdetails without departing from the spirit or scope of the Applicant'sgeneral inventive concept.

What is claimed is:
 1. A method of managing content in a travelmanagement system, the method comprising: receiving, from one or morecontent providers, a standard data element and a non-standard dataelement comprising the content; receiving, from the one or more contentproviders, a first XSD structure description file, wherein one or morefirst XML tags complying with the first XSD structure description filedescribe an attribute structure of the non-standard data element and oneor more second XML tags complying with the first XSD structuredescription file describe one or more auxiliary constraints associatedwith the non-standard data element; creating a first data container forthe standard data element in an extended record data structure, thefirst data container including a common record identifier and first datavalues for first attributes corresponding to the standard data element;creating, based at least in part on the one or more first XML tags, asecond data container for the non-standard data element in the extendedrecord data structure, the second data container including the commonrecord identifier and second data values corresponding to secondattributes for the non-standard data element; applying, based at leastin part on the one or more second XML tags, the one or more auxiliaryconstraints to the second data container; configuring a plurality ofapplications to use the second data container to access the non-standarddata element, wherein the applications are executable by the travelmanagement system in response to requests received by the travelmanagement system; managing access of each application to the firstcontainer and the second container in the extended record data structurebased on the common record identifier, wherein the standard data elementsatisfies International Air Transport Association (IATA) constraints andis obtained from a global distribution system operating as the travelmanagement system, and the non-standard data element fails to satisfythe IATA constraints and is obtained from a source other than the globaldistribution system; transforming, through XSLT transformation, thefirst XSD structure description file into a second XSD structuredescription file using predefined mapping rules, wherein the first XSDstructure description file and the second XSD structure file definecorresponding attributes; and creating, based at least in part on thesecond XSD structure description file, a third data container for thenon-standard data element.
 2. The method of claim 1 wherein the seconddata container comprises a plurality of keys and a plurality of values,each key corresponding to one of the second attributes of thenon-standard data element.
 3. The method of claim 2 wherein one of thekeys of the second data container defines a type for each non-standarddata element.
 4. The method of claim 2 wherein the second data containeris a business object model, the business object model beingself-implemented.
 5. The method of claim 4 wherein the second datacontainer comprises a self-serialization mechanism for serializingitself into an application target format, and a library embeddingserialization information for serializing or deserializing the seconddata container.
 6. The method of claim 1 further comprising: providingan application access to the second container by generating a genericcontainer to which is assigned a unique generic type, the genericcontainer containing the second data container.
 7. The method of 6further comprising: introspecting the non-standard data element topermit the application to access the generic type assigned to thegeneric container.
 8. The method of claim 6 further comprising:providing the application access to the first data container byconverting the standard data element into another non-standard dataelement and adding the converted standard data element to the genericcontainer.
 9. The method of claim 1 wherein the standard record datastructure and the non-standard record data structure are stored in ashared storage area within the travel management system.
 10. The methodof claim 1 wherein the standard record data structure and thenon-standard record data structure are stored in different storage areaswithin the travel management system.
 11. The method of claim 1 whereinthe content may be received by a plurality of chained applications at acontent aggregator, the non-standard data element is transmitted betweenthe chained applications through messages carrying self-serializationinformation, and the second data container is stored in the extendedtravel record when triggered by one of the applications.
 12. Anapparatus for managing content in a travel management system, theapparatus comprising: at least one processor; and a memory coupled tothe at least one processor and including instructions that, whenexecuted by the at least one processor, cause the apparatus to: receive,from one or more content providers, a standard data element and anon-standard data element comprising the content; receive, from the oneor more content providers, a first XSD structure description file,wherein one or more first XML tags complying with the first XSDstructure description file describe an attribute structure of thenon-standard data element and one or more second XML tags complying withthe first XSD structure description file describe one or more auxiliaryconstraints associated with the non-standard data element; create afirst data container for the standard data element in an extended recorddata structure, the first data container including a common recordidentifier and first data values for first attributes corresponding tothe standard data element; create, based at least in part on the one ormore first XML tags, a second data container for the non-standard dataelement in the extended record data structure, the second data containerincluding the common record identifier and second data valuescorresponding to second attributes for the non-standard data element;apply, based at least in part on the one or more second XML tags, theone or more auxiliary constraints to the second data container;configure a plurality of applications to use the second data containerto access the non-standard data element, wherein the applications areexecutable by the travel management system in response to requestsreceived by the travel management system; manage access of eachapplication to the first container and the second container in theextended record data structure based on the common record identifier,wherein the standard data element satisfies International Air TransportAssociation (IATA) constraints and is obtained from a globaldistribution system operating as the travel management system, and thenon-standard data element fails to satisfy the IATA constraints and isobtained from a source other than the global distribution system;transform, through XSLT transformation, the first XSD structuredescription file into a second XSD structure description file usingpredefined mapping rules, wherein the first XSD structure descriptionfile and the second XSD structure file define corresponding attributes;and create, based at least in part on the second XSD structuredescription file, a third data container for the non-standard dataelement.
 13. The apparatus of claim 12 wherein the second data containercomprises a plurality of keys and a plurality of values, each keycorresponding to one of the second attributes of the non-standard dataelement.
 14. The apparatus of claim 13 wherein one of the keys of thesecond data container defines a type for each non-standard data element.15. The apparatus of claim 13 wherein the second data container is abusiness object model, the business object model being self-implemented.16. The apparatus of claim 15 wherein the second data containercomprises a self-serialization mechanism for serializing itself into anapplication target format, and a library embedding serializationinformation for serializing or deserializing the second data container.17. The apparatus of claim 12 wherein the instructions, when executed bythe at least one processor, further cause the apparatus to: provide anapplication access to the second container by generating a genericcontainer to which is assigned a unique generic type, the genericcontainer containing the second data container.
 18. The apparatus ofclaim 17 wherein the instructions, when executed by the at least oneprocessor, further cause the apparatus to: introspect the non-standarddata element to permit the application to access the generic typeassigned to the generic container.
 19. The apparatus of claim 17 whereinthe instructions, when executed by the at least one processor, furthercause the apparatus to: provide the application access to the first datacontainer by converting the standard data element into anothernon-standard data element and adding the converted standard data elementto the generic container.
 20. The apparatus of claim 12 wherein thestandard record data structure and the non-standard record datastructure are stored in a shared storage area within the travelmanagement system.
 21. The apparatus of claim 12 wherein the standardrecord data structure and the non-standard record data structure arestored in different storage areas within the travel management system.22. The apparatus of claim 12 wherein the content may be received by aplurality of chained applications at a content aggregator, thenon-standard data element is transmitted between the chainedapplications through messages carrying self-serialization information,and the second data container is stored in the extended travel recordwhen triggered by one of the applications.
 23. A computer programproduct for managing content in a travel management system, the computerprogram product comprising: a non-transitory computer readable storagemedium; and instructions stored on the non-transitory computer readablestorage medium that, when executed by a processor, cause the processorto: receive, from one or more content providers, a standard data elementand a non-standard data element comprising the content; receive, fromthe one or more content providers, a first XSD structure descriptionfile, wherein one or more first XML tags complying with the first XSDstructure description file describe an attribute structure of thenon-standard data element and one or more second XML tags complying withthe first XSD structure description file describe one or more auxiliaryconstraints associated with the non-standard data element; create afirst data container for the standard data element in an extended recorddata structure, the first data container including a common recordidentifier and first data values for first attributes corresponding tothe standard data element; create, based at least in part on the one ormore first XML tags, a second data container for the non-standard dataelement in the extended record data structure, the second data containerincluding the common record identifier and second data valuescorresponding to second attributes for the non-standard data element;apply, based at least in part on the one or more second XML tags, theone or more auxiliary constraints to the second data container;configure a plurality of applications to use the second data containerto access the non-standard data element, wherein the applications areexecutable by the travel management system in response to requestsreceived by the travel management system; manage access of eachapplication to the first container and the second container in theextended record data structure based on the common record identifier,wherein the standard data element satisfies International Air TransportAssociation (IATA) constraints and is obtained from a globaldistribution system operating as the travel management system, and thenon-standard data element fails to satisfy the IATA constraints and isobtained from a source other than the global distribution system;transform, through XSLT transformation, the first XSD structuredescription file into a second XSD structure description file usingpredefined mapping rules, wherein the first XSD structure descriptionfile and the second XSD structure file define corresponding attributes;and create, based at least in part on the second XSD structuredescription file, a third data container for the non-standard dataelement.